Hey,
Himanshu here.
Founder and CEO of Sixth Factor, a neuro-science research consultancy.
I'm a market researcher with three decades of expertise who has helped design marketing strategies for several global brands.
Having worked with C-level executives and Fortune 500 companies for many years, I have seen first-hand the impact actionable research can have.
This motivated me to use advanced analytics and cognitive psychology to help brands acquire insight, foresee consumer behavior, and make sound decisions.
My peers in the business regard me as one of the UAE's leading thought leaders in applied behavioral economics and neuromarketing.
I write for newspapers, periodicals, and magazines on a regular basis, present at conferences, and teach Behavioural Economics and Applied Neuromarketing at the Indian Institute of Management in Ahmedabad.
Fun fact: I'm currently experimenting with minimalism to revive my soul.